Building a Scalable Artist Brand Across Music, Live & Streaming Between 2017 and 2022, I led the creative direction and worked as Creative Director and Tour Manager for German DJ LeShuuk. During this time, he released music on major labels such as Kontor Records and Armada Music, and performed at leading festivals including Tomorrowland, Parookaville, and World Club Dome in front of audiences of 45,000+ people. Alongside live and release strategies, I focused on building the LeShuuk brand through performance-driven content. We reached nearly 2 million monthly listeners on Spotify, launched the second most successful DJ music livestream during COVID, and generated over 1.8 million viewers on Twitch within three years. Through targeted content pieces and brand storytelling, I helped increase eCommerce revenue by 400% while doubling overall streaming numbers.