Scaling Financial Content for One of Germany’s Leading Precious Metals Brands Kettner Edelmetalle is one of the largest online precious metals retailers in Germany and operates one of the biggest YouTube channels in the DACH region, with nearly 500,000 subscribers. The brand has established itself as a major voice in financial education and investment-focused content on YouTube. Since working together we grew from around 220k to now close to 500k subscribers. Since 2022, I have been working with Kettner Edelmetalle across short-form and long-form content, as well as ad creatives focused on optimizing webinar performance and eCommerce conversions. My role centers on translating complex financial topics into high-performing content formats designed for reach, retention, and measurable business impact.